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pict0220.JPGYesterday I moderated the King.com panel at the Casual Games Association conference in Seattle, entitled “The Games Women Play.”  We had five women on stage between the ages of 34 and 71 that talked candidly about the reasons they play and what gets them excited.  The reason we wanted to give these women a voice is because the casual games industry is dominated by women.  Indeed, of the 150 million women that play casual games every day, over 2/3rds are over 35 years old.  Instead of simply being a statistics, these gals gladly shared insider perspectives on what happens when they turn on their PC and begin playing…

  • While statistics state women typically spend 7.4 hours per week playing games, the panelists cited they play between 5 and 10 hours per day
  • Playing casual games is often the first thing women do when they wake up. They check their ranking and play for between 2-3 hours every morning
  • Trivia games are played with the family while action games are played alone
  • Women are increasingly playing to compete against each other and not simply to relax. All panelists cited “competition” as their driving motivation
  • While community was an important aspect of their online playing experience, none of the panelists had a Facebook profile and two had a MySpace profile

You can read the press release we issued immediately after the panel here:  King Reveals the Games Women Play During First Consumer Industry Panel