Tag: Twitter

Last week, Strobe lit up the social media airwaves when news broke they were giving away a limited number of access codes to their highly anticipated app delivery network, a one-stop shop that allows developers to create and manage HTML5-based web apps for smartphones, desktops and tablets from a single interface.  The Twitter-sphere in particular was aglow with requests to @Strobe for the access code, as developers quickly recognized the benefit of using Strobe’s platform to regain control over the way apps are built, published, monetized and managed.  Now the question of whether to go web app or native is dramatically simplified.  Just go Strobe.

Strobe is founded by Charles Jolley, a former JavaScript Frameworks Manager at Apple, where he worked on MobileMe and iCloud. He’s also the creator of the open source JavaScript framework, SproutCore, which powered Apple’s Web services.

Sure, I’m on Facebook and Twitter – they are both indispensible to my social media life.  But there are times when I’d simply like to share photos with a few friends in a single, collaborative place.  Like when I attend a birthday party and there are 10 people taking photos, including me, but I only end up seeing everyone else’s pics after they’ve uploaded them to Facebook or Flickr or Twitter or whereever and I have to track them down like an online treasure hunt.  Well, track no more!  Now I can set up a collaborative album on the fly, invite my friends, and all those great mug shots end up in one live – private – photostream with Cooliris‘ LiveShare 1.2.  Very very cool.  Because there are times when I want to share like a hyperactive ninja.  And there are times when I want to share with an inner circle of real – hyperpersonal – relationships.
Get LiveShare for free on iPhone, Android, or Windows Phone 7, or check it out online at www.liveshare.com.

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I’ve been following a Runner’s World plan to run a sub 4 hour marathon for the past 14 weeks, as I made it into the ING New York Marathon via the lottery system (first time I applied – beginner’s luck!).

I’ve been testing out a variety of apps and gadgets to help keep me on track and motivated.

Here is my list of mission critical tools for runner’s who also enjoy technology:

  1. Garmin Forerunner 305 GPS Watch: I love this thing and can’t live without it.  It keeps track of my distance, laps, time, pace, and more.  I also have the accompaning heart rate monitor, but I don’t use that.  Instead, I rely on my watch to keep track of the stats I care about, and then upload them into my PC after each run so I can see how I’m progressing.  I also use it to input key data into DailyMile (more on that later).
  2. Nike Boom: I love the audible motivations (or, what they call “Attaboys”) this iPhone app delivers into my ear.  While it’s geared for atheletes playing football, basketball, or hockey, I enjoy the variety of players and coaches from around the US that tell you things like “This ain’t about being flashy. Aint no second chances up a hill. Aint no do overs either.  You know what time it is?  It’s time to leave nothing!” from DeSean Jackson.
  3. Nike+:  Pre-installed on my iPhone 3GS, this app also provides audibles letting you know how far you’ve run.  It’s not as accurate as the Garmin device, but I do like to hear the mile markers in my ear, and also like the countdown at the end, starting at 400 meters to go.  When you’ve reached a major milestone, you’ll also be treated to Lance Armstrong, Paula Radcliffe or other sporting superstars offering you congratulations.  Awesome!
  4. DailyMile:  It’s like Facebook for runners.  You can upload your workout data from your Garmin or Nike+, or input it manually.  Then you can see how other runners have fared and leave comments and motivations.  I have a small group of peeps I’ve been following and have derived inspiration – some are running the NYC Marathon as well, so maybe I’ll even meet them in person.
  5. Facebook:  Using DailyMile to populate my status update on Facebook (and Twitter), I’ve had my spirits lifted and my confidence bouyed by friends who have seen my log come through the airwaves.  I’ve even had my cousin Sheila’s second grade class give me some good vibes through a Get Well Dance during recess.  Now that’s some serious motivation!
  6. Twitter:  As mentioned above, when my DailyMile stats are Tweeted, I often get feedback from some of my Twitter friends giving me kudos or advise. I’m also now keeping track of the conversations about the marathon by watching the official hashtag #ingnycm

Now if there were only an app that would heal my cranky ITB, I’d be in business…

Posted via email from Consort Partners

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Last night we went to the opening of Brick & Bottle in Corte Madera. The restaurant employed various means to let the public know when their doors would open, including old school measures like hanging a banner outside of the premises with a countdown to the opening day, as well as new school tactics like a Facebook fan page, Twitter account from the owner/chef @chefscotthoward and email blasts from lifestyle/fashion mavens such as Thrillist.  The restaurant was completely packed, with a constant stream of locals, VIPs and foodies curious to see, taste and explore the new Marin hot spot.

In addition to social media controlled by the restaurant, they’ve also benefitted by the public voice, courtesy of services such as DeHood, Yelp, Foursquare, and others.

It was also gratifying to see the chef personally meet and greet customers while keeping an eye over the open kitchen.  While technology-enabled social media tools are helping businesses take control of their brand on connected devices, it’s important to deliver on the “last mile” which is extending the care and attention allocated on your online social media to simply being social… in person.

Here are 12 reasons compiled by MyVenturePad to use social media:

Twelve reasons to use social media to help grow your business:

1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your fans do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Here are two sites that will help you do this:

  • KnowEm: KnowEm has the highest number of sites (over 350) available for checking username availability. Simply by entering your desired username, you’ll be able to find out instantly if it’s still available. KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites.
  • namechk: Covering 72 major social networking sites, namechk is simple, fast, and easy to use. If your desired username or vanity URL is still available, you simply click through each one to claim it. If your brand isn’t consistent across the Web, namechk can help you by determining which usernames are still available on a number of the most popular sites.

2. Look like you “get it”: Your target audience is becoming more shrewd about leveraging social media sites as an integral part of their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well. If you don’t have a presence, you appear as if you’re not very savvy.

3. Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer.

4. Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. Be sure to build trust by adding value to the community consistently over time.

5. Increase your search engine rankings: Social media profiles (especially those on Twitter, Facebook, and LinkedIn) frequently rank highly with major search engines. Creating keyword-rich profiles around your brand name can help generate traffic for your both your social-networking sites and your company’s Web site.

6. SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.

7. Social media content is now integrated with search results: Search engines like Google and Bing are increasingly indexing and ranking posts and other information from social networks. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

8. Brand monitoring: Having a social media presence gives you a better understanding of what current and potential customers are saying about your products and services. If you actively monitor social conversations, you have the opportunity to correct false or inaccurate information about your brand and address negative comments before they take on a life of their own.

9. Generate site traffic: You can create additional traffic if you regularly post updates on social networks that link back to your Web site. Social media bookmarking tools like Digg, Reddit, and Stumbleupon can also generate additional traffic to your site if you create frequent articles and blog posts.

10. Find new customers through your friends: You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends about what your company does and influence them to use your services or make referrals.

11. Find new customers through your company profile: Your company profile is a great opportunity for you to post regular updates on your activities and about important news and trends in your industry. This will attract the attention of new customers interested in your industry and increase your reputation as an expert in your field. It’s important to post regularly if you want to increase your followers or fans and convert them to potential leads.

12. Niche marketing: Social media enables you to reach very specific subsets of people based on their personal preferences and interests. You can create unique social media profiles to target these audiences or create strategies based on addressing individual interests.

Posted via web from Kathy’s posterous

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We recently completed a globally-focused 10-day social media campaign for one of our clients which resulted in over 1,300 new Twitter followers, overwhelmingly positive Twitter sentiment and also generated over 250 new Facebook fans and traffic to the company’s website and blog.

Here are a few of the basics I used to get up the campaign, manage it, and measure it.

Benchmarks:  Before your first Tweet, make sure to take note of of how many people are already following you on Twitter, Facebook, YouTube, LinkedIn (groups, etc.) so you can compare the before-and-after scenario.

Identifying goals:  While it’s easy to see the hard results – did your numbers go up or down – there’s more to social media metrics than hard numbers.  Sentiment is hard to quantify, but it’s easy to see.  In our campaign, one day we asked people to tell us why they liked what our client was doing.  We received such a great response – comments that were creative, funny, and inspiring.  Of course, you also open yourself up for negative commentary, but in our experience, we have found the community to be collaborative and supportive.  When a snarky comment did appear on another day, the community came to the defense.  A perfect validation of why it’s important to maintain an open dialogue and relationship with the community.

Tone of Voice: For our particular exercise, the voice we used for Tweeting was humorous, approachable and a bit irreverent.  We decided to use this tone as it not only caught the attention of the community but also made people smile, question, and comment.  It was in sync with the client’s brand and messaging.  All elements of the communication – from the press release, to the blog, to the Twitter feed, to the YouTube video, to the Facebook fan page and more reflected upon one another and carried this voice.

Once we had our basics down, then began the work.

We used a variety of free tools to make our job easier, as we provided daily reports on metrics, sentiment, and milestones (by the way, I did try out a couple of paid services, but I found I could gather the same information without paying the subscription fees).  Here are the tools we used:

Tweetdeck:  Tweetdeck’s desktop client was the hub of my Twitter communications.  I set up a few different search columns to make sure I had visibility into all sides of the conversation.  One column was dedicated to the hashtag we used, anothers to particular search terms, and of course others for @ replies and DMs.

Seesmic Web app:  I also used Seemic’s web app as it provided a cleaner and easier way for me to view responses and had a deeper historical view, which was important to me as we were managing this campaign across all time zones (i.e. 24 hours a day).

TwitterCounter:  A great chart that shows how many followers you have today, how many more you just accrued, and how many are predicted to come in a day more more.

Trendrr:  More useful charts and information on the number of mentions on Twitter, blogs, and search engines.

SocialOomph:  When you want to get your message out at 8:00AM in London but you’re based in San Francisco which is 8 hours behind, there’s an alternative to staying awake late or asking your colleagues in London to take on the task for you (assuming you have colleagues in London).  This is where SocialOomph comes in.  You can preschedule a Tweet to go out on a specific date/time.  It’s a great thing to use occassionally, but I don’t advocate you use it often, as the whole point of social media is the conversation, which means you have to have a real-live human on the both ends.

Another analytic tool I did not use during this last campaign but am considering for the future is SocialMention which provides a nice snapshot of all the social media elements you can imagine.

At the end of the campaign, it was gratifying and satisfying to see the upward trend of followers, the collection of great Tweets and comments from the community, and the impact on other social media touchpoints.  We embraced the community to share and ReTweet our news, tips, and were thrilled to see our messages amplified.

2009 was the year of breakthrough technology-inspired hits like Twitter and Facebook that allowed individuals from all walks of life to communicate, share and publish to the world.  News and updates ricocheted from one person to another or an entire nation or country in a matter of seconds.  I myself was caught up in a situation where I was at the scene of a murder-suicide in the Ft. Lewis PX and once I knew I was safe, I Tweeted about it (albeit I could hardly type from the massive flow of adrenalin coursing through my body).  Within minutes, a flurry of Tweets came back to me asking of my safety.  Retweets ensued.  Then the media jumped in – calls from CNN, NBC, The Seattle Times, Tacoma News Tribune and more.  They had all seen the Twitter conversation and wanted to get first-hand knowledge of what occurred at the scene.

It may be odd to say, but I confess it did make me feel better to receive messages of assurance from people I didn’t know.  And while the outlets for social media are becoming more a channel for marketing and pyramid schemes, there remains the ability to connect to humankind in meaningful ways that aren’t anchored in “get rich quick” or “work from home and make $1500 a day” pitches.

Power to the people

So, as for my predictions for 2010… I think there’s something to be said about the massive popularity of the Wedding Dance video and the pure, authentic joy that was palpable when we watched it.  The vulnerability of Susan Boyle as she shyly walked on stage and then belted out with the voice of an angel.  We’ve been living in hard times, burdened by joblessness, recession, foreclosures, and furloughs.  We are reminded of our failures and flaws.  And at the same time, we see how sometimes unadulterated greed and ambition actually nets monetary riches (but we always feel better when the “bad guy” gets nabbed!).  When we see people dancing with love and spirit, or we see the underdog succeed, we cheer and smile.  2010 will help us cheer and smile even more as we return back to the basics of human contact and passionate pursuits (art, food, music), enabled and empowered by technology.

Draw your own conclusions

Everyone is an artist.  You might not agree, but it’s probably because your teacher in second grade didn’t confirm your doodles were original, inspired art forms and they likely didn’t encourage you to continue doodling – everywhere and anywhere (okay, there was probably some merit to that admonition).  Now, while we’re not all artists at the level of Picasso or Warhol, there are many who have made fame and fortunes in galleries.  And with the popularity of websites like Etsy, ArtistaDay, TalentHouse and others, amateur and semi-pro artists have a wider forum to share and sell their creations – with or without gallery representation.  With more to express, more people will find different forms of art as outlets, leading to more communities of painters, poets, sculptors and sketchers.  There are even fantastic applications like Brushes on the iPhone that allows anyone to finger-paint a masterpiece, even while stuck in the middle of a packed bus.

Less is more

Twitter became a game of collecting followers.  Best illustrated by Ashton Kutcher’s campaign to get 1M followers, we secretly smiled whenever we got another 5 in one day.  We had fun exchanges with strangers who sometimes even became either virtual or real-life friends.  And now that many of us have a few followers, we’re looking for the connection with these folks.  Can I talk to them about my interest in growing kabocha squash?  Or will that automatically result in 200 less followers?  I know there’s a wealth of information out there in the group of Twitterers, but I don’t always want to spam the group with myNike+ running results and likewise don’t want to hear about somebody’s Mafia Wars score every 5 minutes either.  How do we cultivate relationships online and bring these masses into more bite-sized morsels to get greater satisfaction?  I don’t know how it will be achieved, but I’m sure somebody is on it.

Play it again, Sam

In addition to services like Last.FM, Rhapsody, MOG, Napster, Pandora and more, 2010 will finally see the US launch of Spotify, as well as the global launch of Rdio from the founders of Skype.  Music has always been a way for people to connect – sharing tastes and preferences for artists, genres, and hits.  It illuminates a side of one’s personality that isn’t evident on first glance.  Are you a progressive house fan?  A rocker?  Country, blues or jazz aficionado?   The questions on how to make cloud-based music work (i.e. profitable) for all constituents involved is a complicated matter, but consumers are ready to take tunes on the go – and not just the tunes they’ve purchased on the walled garden of iTunes.

One more time, with feeling

My general prediction for 2010 is a celebration of creativity.  Technologies that enable us to consume, create, and connect will surpass those that allow us to simply collect.

2010 will be the year of:  Creativity. Connection.  Authenticity.  Trust.  Sharing.

I’ve been thinking about what I can do differently in 2010 and have also been reflecting on things people have said and shared with me in 2009.  I’ve been inspired by some – for example, Tim Jackson‘s story of his project, LendAround:

The idea for the project [LendAround] came about when Tim returned home to London after visiting a network of community groups helping vulnerable children in Africa. Looking around his home, Tim noticed how much stuff we all seem to have that doesn’t get used very much — at a time when there are a billion people in the world who have not very much at all, and when it would be good to use a bit less of the earth’s resources.

Tim’s mission is huge, yet simple.  And applicable to many of us, as we have so much stuff.  While LendAround is focused on DVDs, it got me thinking about the loads of old stuff I keep hoarding –  dresses and coats that I keep in case I get a little skinnier or fatter or find that perfect occasion to wear it again. Yet time passes, and that garmet keeps collecting dust.  Or those hardcover books that I rushed to buy and have since been filling shelves.  Or those zillions of CDs I used to buy.  I’ve taken things to consignment or to Goodwill, but I’ve also given away things to friends and acquaintances and felt delighted to see their joy in getting something they wanted for free.
I’ve also been inspired by the generosity of strangers in the Internet – @steamykitchen, a person I met through Twitter, sent me a book for free, as well as some of her homemade chutney, which was to die for.  I’ve won a $50 gift certificate from @wipeoutmarin and I met up with one of my musical idols, Thomas Dolby, when he saw my Facebook update explaining I’d just arrived in London and discovered the conference I was planning to attend was suddenly canceled and was thus looking to revise my schedule.
So my plan in 2010 is to give away 365 items in 2010.  I don’t know if anybody will want what I’m giving away, so if there are no takers, I’ll save them up for Goodwill.  Otherwise, I’m hoping to keep our postman busy by delivering things to strangers in the hopes that I’ll end 2010 a karma-rich individual.

Posted via email from Kathy’s posterous

(Photo: Clockwise, from top left:  Mark De la Viña, Dominic Johnson, Heddi Cundle, Paul Brady)

We’re very excited to welcome our brand new and super smart intern, Kyle Lemle, to our team this week.  One of his jobs will be updating our new Consort Partners Twitter account which you can follow below (I know, I know… took me long enough… but heck, I’ve personally been on Twitter since 2006, so please forgive me).

I also wanted to give a shout out to two new contributors to this blog (because I know you were dying for a fresh perspective and not just my personal take on things).  Mark De la Viña and Dominic Johnson have both quietly debuted on the blog, but look for more of their posts in the future.  Mark is an incredible writer – no surprise as he’s a former journalist with the San Jose Mercury News, the LA Times, Philadelphia Inquirer, and Arizona Republic, among others.  Dominic is the co-founder of Consort and has a natural talent for messaging, sound bites and positioning.

Finally, here’s a line-up of some of the Consorts on Twitter:

Consort Partners (general)

Mark de la Viña

Dominic Johnson

Heddi Cundle

Paul Brady

Posted via email from Consort Partners

Now I feel better… Mike Elgan’s blog cites research from the University of Melbourne that those who can’t help checking in on their Twitter account during the work day are more productive than those who keep their nose to the grindstone all day. Don’t you feel better now too 😉

Posted via web from Kathy’s posterous

Last Friday, I flew from San Francisco to Seattle to celebrate my mom’s 85th birthday with her.  She’s got quite a sweet tooth and a distinct fondness for chocolate cake, but packing a cake into your carry-on isn’t exactly the easiest thing to do so I decided instead to rely on her favorite restaurant to insert a candle in her dessert.

Upon landing in Seattle-Tacoma Airport, I pulled out my BlackBerry and mindlessly Tweeted about our arrival and the plan to celebrate with my mom.  I immediately got a Tweet back from @odettedaniello with a link to her bakery, Celebrity Cake Studio.

I had not heard of Celebrity Cake Studio before and wasn’t planning on buying a birthday cake in Tacoma, but Odette’s Tweet made me realize that Twitter can serendipitously answer your requests – even when you weren’t really expecting an answer.

I ended up tweeting with her and arrived at her studio the next day to purchase my mom’s cake.  My mom was chuffed at the delicious three-layer chocolate cake with chocolate mousse filling and I was thrilled to support a local Tacoma business.  With a simple Tweet, Odette alerted me to her business, lured me in with her concise and enthusiastic messages, and got a new customer for life.  New business was as easy as writing about a piece of cake!

I use TweetDeck to monitor various key phrases and our client names so I always know when they are subjects of discussion.  It keeps me posted on sentiments, news and rumors in real-time.  For anyone conducting business on Twitter, I recommend you search for key phrases relevant to your business and monitor these search queries for messages of praise, concern and/or need.  It provides a direct line to current and future customers and provides a wonderful channel of dialogue.

And if you’re in Tacoma and need a great cake, please do visit Odette and say hi.

See and download the full gallery on posterous

Posted via email from Kathy’s posterous

I just read this blog post by Tim Ferriss of the Four-Hour Work Week, and have bookmarked it, as I think it has some valuable info that I’ll refer to now and in the future.  Thus, I also wanted to share it with you.

His post is here:  Measuring What Really Works on Twitter: Post Timing and Headlines

The U.S. army conducts a psychological test de...
Image via Wikipedia

I just read a fascinating article in London’s Times newspaper, which has some quite intriguing quotes.  First, is from a clinical psychologist – Oliver James – about his concerns about Twitter.

“Twittering stems from a lack of identity. It’s a constant update of who you are, what you are, where you are. Nobody would Twitter if they had a strong sense of identity.”

I guess while we’re at it, he should probably add blogging to that too, since Twitter is simply a micro-blogging service.

The article also had another great quote from Dr David Lewis, a cognitive neuropsychologist and director of research based at the University of Sussex.

“We are the most narcissistic age ever.  Using Twitter suggests a level of insecurity whereby, unless people recognise you, you cease to exist. It may stave off insecurity in the short term, but it won’t cure it.”

Eek, I’m now having an identity crisis (although, contradictory, I do have a big narcissistic head), and am utterly lost and insecure.  Gotta go back to Twitter and tell everyone about it…

Image of Tweeting Bird from Twitter

I’ve had a few people ask me how to get more Twitter followers and what apps I use. I have to spend some time thinking about how to word my condensed answer on how to get Twitter followers – I don’t have zillions of followers, so I’m a bit relunctant to say I know anything special, but I do have a few, so I guess I must have done a couple of things “right” along the way (or I just got lucky, which is probably a lot of it). In the meantime, here are a few things I’ve been using and Tweeting about:


  • Pros: When you start following a lot of people, it’s hard to spot some of those special Tweeters you really want to keep up on. With TweetDeck, you can create a special column filled only with those special peeps. I also use it to search for the names of our clients so I can monitor the chatter about them.
  • Cons: It occassionally dramatically slows the performance of my PC and even crashes it. I’m also sometimes annoyed by their data limits – once you hit then the windows won’t refresh for a while.


If you use Tweetdeck, Twitpic is incorporated into the functionality.  You can link your Tweet with a photo – and with only 140 characters to use, it’s nice to allow your picture to tell your story because a “picture is worth a 1000 words” and Twitter is only a bumper sticker.

  • Pros:  Easy to upload and share photos.  Also allows sharing, blogging and comments.
  • Cons:  It’s supposed to work seamlessly with TwitterBerry, but it never works.


I’m a BlackBerry user, so TwitterBerry is my mobile app.  You can Tweet within the app and save SMS charges and you can also see replies and direct messages and reply back in an easy-to-use format.

  • Pros:  Simple interface and superb mobile convenience.
  • Cons:  The aforementioned Twitpic problem (not a big deal) and you constantly have to refresh to see what’s new.


Well, the name explains it all – enter your keyword, get results.

Twitter Grader – Location

Want to see who’s Tweeting near you?  Enter your city and you’ll see the top Twits in your locale.  Interesting but I do admit I felt a bit voyeuristic too.

Twitter Balloon

See that little Twitter widget to the right, with my pic in it?  That’s from Korelab and it’s a Twitter balloon.  It’s not the easiest to configure, but the instructions are in the blog and I like that it’s a bit more visual than the other Twitter widgets I’ve seen.


I used to get an email every time somebody followed me, but because my inbox is also inundated with Russian spam, I decided to eliminate anything extraneous.  I now get a once-a-day summary email from SocialToo that tells me who followed me (and which one of my Tweets was where they began to follow) and who drops me (and which Tweet bored them to tears).


This Firefox add-in cleans up the regular Twitter interface.  After you load it up and go to the normal www.twitter.com site, you’ll see photos and video thumbnails, plus links presented in a much nicer format.  Plus, the company behind this is from Marin – yo!

Jonathan Ross on Twitter According to the Dail...
Image by jem via Flickr

Short is sweet; success is best served rare; and Twitter‘s valuation reaches $250 million.  While there are no revenues that I’ve heard of, the company has nonetheless increased it’s valuation on the back of the impressive uptake it’s seen the recent months.  I confess to being a bit of a Twit myself – checking in throughout the day to see what is being said and who is saying it.  It’s been interesting to see how BusinessWeek has embraced the Twitter conversation in their “Vox Stimuli” experiment while all of the reporters and editors have prominently displayed their Twitter names on the site.  From industry luminaries like Walt Mossberg to celebs like Demi Moore (@mrskutcher) and Ashton Kutcher (@aplusk) to the UK’s lovable talk show host Jonathan Ross (@wossy), people from all walks of life, work and leisure are signing up to chat us up in 140 characters or less.  Maybe this bite0-sized attention span of ours has found it’s ultimate venue in the microblogging land of Twitter.

You can find some of my colleagues on Twitter too:  @mdelavina (Mark de la Vina); @andiepear (Andrea Heuer); @heddicundle (Heddi), @Dominic_Johnson (Dominic); and @Kathy_Johnson (me).