Tag: London Marathon

Paofit London 3

The world’s greatest marathon goes digital next year as runners everywhere in the world are invited to line up on a virtual start line at 10:00 on Sunday, April 26, 2015 to run the Digital Virgin Money London Marathon.

The Virgin Money London Marathon, in partnership with Paofit, has created a unique interactive 3D running experience that combines HD video of the famous London course with virtual reality avatars, making the unique experience of running the London Marathon available to treadmill runners everywhere.

“Imagine lining up in Greenwich and hearing the cheers of the crowd as you run past the famous London landmarks of the CuttySark, Tower Bridge, Canary Wharf, the London Eye, the Houses of Parliament and Buckingham Palace to the finish on The Mall, experiencing the unique atmosphere of the day without ever leaving your home or gym,” says Race Director Hugh Brasher.

Paofit iPad1Participating runners will download the Paofit app to an iPad(iPhone shortly and Android later in the year) and set it on a treadmill.The vibration generated by running on the treadmill makes the course ahead speed up, slow down or come to a complete stop, reflecting the runner’s step count. Runners will see their own running avatar and the avatars of the other participants in real-time and can overtake – or be overtaken – on screen.

Runners using Life Fitness Track+ or Discover console treadmills will experience the treadmill incline as it automatically matches the real terrain of the course on the video.Runners can participate as individuals or as a relay team.

The new technology was demonstrated today (Friday) at the Virgin Money London Marathon Expo in the ExCeL centre as runners tried out the Digital Showcase experience which features four miles of the London course.

“Over the years, nearly two million people have been unable to get a place in London Marathon through our ballot,” says Brasher. “Now, with our digital partners Paofit, we are opening the greatest marathon in the world to treadmill runners, everywhere. We hope it will inspire many more runners to take up the marathon challenge and, by doing so, raise even more money for charitable causes.”

“The Digital Virgin Money London Marathon will make the world’s greatest marathon accessible to people across the world, 365 days of the year,” says Sir Richard Branson, founder of the Virgin Group.

“Paofit is the first and only company to combine HD video of running courses with virtual reality avatars to make treadmill running fun and social,” says Marc Hardy, CEO of Paofit. “We’re excited to be able to give any indoor runner the chance to experience the course, from novice runners to experienced racers.”

To register for the 2015 Digital Virgin Money London Marathon, visit www.digitallondonmarathon.com . Full registration information will be sent out later in the year.

Try it out now! Log on to www.paofit.com to download the app and a free sample of one mile of the Digital Virgin Money London Marathon course.

Runner’s World
Run the Virtual London Marathon
April 11, 2014
http://www.runnersworld.com/electronics/run-the-virtual-london-marathon?page=single

BBC Sport
London Marathon launches ‘Digital Marathon’
April 11, 2014
http://www.bbc.com/sport/0/athletics/26989649

Reuters 
Virtual reality opens London Marathon to all
April 11, 2014
http://uk.reuters.com/article/2014/04/11/uk-athletics-marathon-virtual-idUKBREA3A18320140411

Huffington Post
Now You Can Run the London Marathon From Your Treadmill, Thanks to Virtual Reality
April 11, 2014
http://www.huffingtonpost.com/2014/04/11/london-marathon-virtual-reality_n_5133309.html?ir=Technology

Inside the Games
Guaranteed entry for the London Marathon – through virtual reality
April 11, 2014
http://www.insidethegames.biz/sports/summer/athletics/1019421-guaranteed-entry-for-the-london-marathon-through-virtual-reality

Runner’s Web
Athletics: Virgin Money London Marathon Goes Digital
April 11, 2014
http://www.runnersweb.com/running/news_2014/rw_news_20140411_London_Marathon.html

The Malaysian Insider
Virtual reality opens London Marathon to all
April 11, 2014
http://www.themalaysianinsider.com/sports/article/virtual-reality-opens-london-marathon-to-all

FanSided
‘Virtual reality’ London Marathon coming in 2015
By Stu White
April 12, 2014
http://fansided.com/2014/04/12/virtual-reality-london-marathon-coming-2015/#!D4EP3

MedCity News
Travel the world on a treadmill (and beat the boredom) with a virtual reality exercise app
By Deanna Polgorelc
April 11, 2014
http://medcitynews.com/2014/04/wow-week-virtual-reality-meets-treadmill-beat-exercise-blues/