Tag: Heart rate

azumio

Azumio is a real pioneer in the health and wellness category.  Last year they announced a cool app that essentially transformed an iPhone into a Fitbit, for free.  Here is a snapshot of the coverage we generated, including a nice print piece in The New York Times, plus big stories in Reuters, USA Today, and several broadcast hits.

We generated all this without breaking a sweat, as most of us are athletic anyway 😉