If you’re in San Francisco for the Games Developer Conference, you’ve probably seen King’s new branding in the JCDecaux kiosks and have seen the King candy mascots handing out Candy Crush Saga branded candy around the Moscone Center. You probably have noticed King in the press lately too.
Last October, we threw a party at Bluxome Winery in San Francisco to celebrate the upcoming launch of Candy Crush Saga on mobile. By November, the game was available on iOS, followed by Android a few days later. Four months later, Candy Crush Saga is the Top Grossing App on iTunes. Not only that, it is also the #1 app on Facebook – which means it’s not only the biggest game but it also is more popular than Spotify, Skype, etc.
King dropped the “dot.com” from their name as they are now a multi-platform company, not solely reliant on the web for usage. Indeed, they now have more than 108 million monthly players on all platforms – desktop and mobile – and 50 million daily players. With this growth, they are closing the gap on Zynga and people are noticing.
Check this sample of the huge amount of press they received: