For decades, TV-show fans have sought ways to extend their connection to their favorite show characters with things like branded cereals, toys, board games, music or the like. Fans often can’t wait for the next episode and especially dread the time between seasons. They want to interact and even play along with their favorite shows. This is a reality that TV networks are creating through branded online games and social games.
The session will sample real case studies from experiences over several seasons with shows and branded games like Who Wants to Be a Millionaire, Biggest Loser, Survivor, and others. Panel members will also explore how games enable an additional channel for TV networks to reach global fans via social networks like Facebook, MySpace, Hi5 and Bebo, especially as we’re seeing games being the number one used applications on many social networks.
Topics will include:
Why are TV networks leveraging games to extend their brands to fans?
How are games enabling TV networks to extend their reach through global social networks like Facebook, Bebo, etc?
How have online games faired so far for promoting and extending TV show brands and what other industries can/will this trend extend to?
How have online games for TV shows affected the gaming industry?
What’s the next development for the online games and TV network partnerships?