AdAge just posted an article about doubleTwist, following their new campaign in NY and SF which features ads in buses and commuter trains. However, it’s also interesting to note the outcome of the mystery of the disappearing ad during Apple‘s WWDC in San Francisco. You might remember the ad went up right under the Apple logo at the Apple store, only to come down hours later — and stayed down on the strategically key dates which were important to doubleTwist’s marketing plan.
AdAge reports, “The $25,000, three-month billboard lease lasted just two days, was taken down twice and replaced once. No matter: The days following saw a 10-fold jump in downloads and a sustained increase in DoubleTwist’s website traffic.”
The story made great fodder for articles and speculation. A taste of the coverage surrounding the BART debacle are shown above.
Have a few gadgets at home? Maybe a BlackBerry, an iPod, Nintendo DS, Flip video recorder, etc.? You know how you have to set up the software for all these bleeping gadgets because there isn’t a universal tool that connects them all? Well, your frustration at sharing media between various devices has come to an end. Today, doubleTwist launched the PC version of their software which lets dogs and cats live together in harmony (the Mac version has been available since February 2009).
It’s quite simple: doubleTwist is a unifying media platform that connects consumers with all their media and all their devices, regardless of whether they are online or offline. So you can stop worrying about formats and silly file names like DSC50491.jpg and just let doubleTwist do the work.
They’ve also raised another round of funding from heavy hitters like former Disney honcho Michael Ovitz, former Head of Digital Strategy at Warner Music Alex Zubillaga, Index Ventures, China’s richest man Li Ka-Shing, and Northzone Ventures. Their Series B was $5 million, bringing the total to $7.3 million.