For the first time, King.com revealed some of the numbers behind their business success.
Leveraging the rapid rise of the company in the last year to become the second largest games developer on Facebook – with over 12 million daily active players – King.com’s growth in advertising revenue has been driven by its ability to craft solutions that are less intrusive and enhance player experience, leading to higher-than-industry-average user engagement and positive brand perception.
Even Mark Zuckerberg of Facebook has taken note, mentioning King.com during the last Facebook earnings call and also during the TechCrunch Disrupt conference.
Chris O’Brien of the San Jose Mercury put it nicely in a article he wrote entitled, “If Social Games on Facebook Are Dying, Why Is King.com Booming” where he writes:
“King.com? N0t a name familiar to many folks in Silicon Valley, perhaps. At least, not yet. But there’s a good reason Zuckerberg gave the British-based company a shout out. Founded in 2003, King.com is on a tear at the moment.”