Tag: Candy Crush Saga

Welcome back from the Independence Day holidays!  If you were like the rest of us, you probably enjoyed a fireworks show, a hot dog or corn dog, and maybe even enjoyed playing a bit of Candy Crush Saga from King.

Here are a few broadcast TV highlights that appeared over the long weekend.

July 4th weekend broadcast clippings 2013

King broadcast highlights Monday July 8 2013

IMG_0525If you’re in San Francisco for the Games Developer Conference, you’ve probably seen King’s new branding in the JCDecaux kiosks and have seen the King candy mascots handing out Candy Crush Saga branded candy around the Moscone Center.  You probably have noticed King in the press lately too.

Last October, we threw a party at Bluxome Winery in San Francisco to celebrate the upcoming launch of Candy Crush Saga on mobile.  By November, the game was available on iOS, followed by Android a few days later.  Four months later, Candy Crush Saga is the Top Grossing App on iTunes.  Not only that, it is also the #1 app on Facebook – which means it’s not only the biggest game but it also is more popular than Spotify, Skype, etc.

King dropped the “dot.com” from their name as they are now a multi-platform company, not solely reliant on the web for usage.  Indeed, they now have more than 108 million monthly players on all platforms – desktop and mobile – and 50 million daily players.  With this growth, they are closing the gap on Zynga and people are noticing.

Check this sample of the huge amount of press they received:

Wow, we were excited when we saw FreedomPop in the New York Times this morning, and now we have King featured in a six-minute segment on CNBC this afternoon.  You can watch the coverage here:  How Does Candy Crush Make Money?

CNBC TV segment May 16

Ellen is already a fan of Candy Crush, but the game became even more endearing when a sweet kid came on her show dressed as a candy – not just any candy, though – a Candy Crush Saga candy.  No trick, all treat!

Ellen CCS