AdAge just posted an article about doubleTwist, following their new campaign in NY and SF which features ads in buses and commuter trains. However, it’s also interesting to note the outcome of the mystery of the disappearing ad during Apple‘s WWDC in San Francisco. You might remember the ad went up right under the Apple logo at the Apple store, only to come down hours later — and stayed down on the strategically key dates which were important to doubleTwist’s marketing plan.
AdAge reports, “The $25,000, three-month billboard lease lasted just two days, was taken down twice and replaced once. No matter: The days following saw a 10-fold jump in downloads and a sustained increase in DoubleTwist’s website traffic.”
The story made great fodder for articles and speculation. A taste of the coverage surrounding the BART debacle are shown above.
When I was in advertising, they used to tell me that in order for an ad to get noticed, it had to have at least three impressions. In order to convince people your products are great in a presentation, repeat impressions are useful too.
Repeat after me – Apple is great, great, great, awesome, awesome, awesome, incredible, incredible, incredible (well, watch the video and you’ll see what I’m talking about)
Michael Finney of San Francisco ABC-affiliate KGO News has a special segment on Friday where he features a cool product that viewers can receive for free. Here he’s talking about the LifeTrak activity monitor, which is paired with Azumio‘s Argus health and wellness app. The offer sold out within minutes, highlighting the demand for a quality, easy-to-use activity monitor with rich, actionable data that can be analyzed and easily viewed on your smartphone. (This is the same activity monitor that Coach Harbaugh of the 49ers loves.)
It was clear that Charles Jolley, CEO and co-founder of Strobe was onto something big. His mission to create an HTML5 mobile app development platform that would enable developers to create apps instantly and easily accessible across multiple platforms and devices was hotly anticipated. When the company opened the doors to a limited beta and allowed a few to take an early peak inside, they were flooded with requests for broader access. Apparently, it wasn’t just developers who were eager to get their hands on Strobe.
Yesterday, Charles announced that the team had been acquired by Facebook to help the largest social network in the world create “innovative mobile experiences.” It was a great pleasure and honor for us to work together with Strobe and we’ll continue to keep an eye on their progress.
A few stories emerged about the acquisition, as shown below.
Ever watched one of those auction shows where the auctioneer talks a mile a minute, getting the audience worked up to bid on the featured product (art, car, cow, etc.)? Meanwhile, some of the people in the audience stealthily lift their paddles to place a bid while others simply enjoy the spectacle of being a part of the action.
Auctions are gaining a new audience. There are auctions for unclaimed storage spaces via A&E’s hugely popular show, Storage Wars, and auctions for lost luggage (don’t believe me, check out a preview of the upcoming show: Baggage Battles on The Travel Channel).
Well, for the rest of us, there is a brand new online auction service that combines all the thrills of the live auctions, with gamification features to keep things lively and social. Introducing Outbid.com.
Unlike online auction sites like eBay, or penny auction sites based on hidden tricks that have frustrated bargain hunters, Outbid is filled with real people, making real bids, on really cool things.
o Real-time transparency means bidders can chat with their competitors and see what they’re looking at or bidding on.
o Sellers can either talk (via audio) or chat with bidders, just like at a live event.
o Both sides earn rewards based on behaviors, like tabling a “Monster Bid’’ to leapfrog over the pack.
I could explain more, but here’s something more fun. Go to outbid.com and check out the next upcoming auction (as of this writing, the Spring Extravaganza Auction is at 5pm PDT, Wednesday, April 4th). Among the items up for bid is a brand new iPad 3 (okay, they’re really not called iPad 3, as Apple doesn’t use numbers on the iPad anymore, but anyway…).
Join in the auction – maybe I’ll see you there (and OUTBID you! hah! get it?!)
Last week, Strobe lit up the social media airwaves when news broke they were giving away a limited number of access codes to their highly anticipated app delivery network, a one-stop shop that allows developers to create and manage HTML5-based web apps for smartphones, desktops and tablets from a single interface. The Twitter-sphere in particular was aglow with requests to @Strobe for the access code, as developers quickly recognized the benefit of using Strobe’s platform to regain control over the way apps are built, published, monetized and managed. Now the question of whether to go web app or native is dramatically simplified. Just go Strobe.
This week San Francisco is playing host to journalists from around the world as MacWorld kicked off and many wondered what the big news would be. While the announcements weren’t earthshaking (most notably – iTunes will be DRM-free), there was significant discussion about the health of Steve Jobs and his revelation of hormonal issues as the cause for his dramatic weight loss. Whatever is the culprit, I do hope he has a healthy recovery. Apple‘s stock has slightly risen – a reflection that pulling the wool over our eyes and saying Steve was simply suffering from a “common bug” wasn’t convincing anybody.
Meanwhile, while in Silicon Valley, Rory Cellan-Jones of the BBC gave viewers an inside peak into the Google campus – lavish in all its amenities and providing all the accoutrements to fill a tech worker’s heart and mind. Then he popped over to the Kosmix office – quite humble in appearance but formidible in entrepreneurial spirit. I enjoyed the humility, optimism and sheer determination that was evident in the interview. Kosmix recently announced the launch of its beta version, as well as a significant new round of funding led by Time Warner. Their appearance on the internationally-acclaimed BBC News is a great way to start off the new year