Tag: Advertising

Riccardo Zacconi, CEO and co-founder of King.com (Photo credit: Dean Takahashi, VentureBeat)

For the first time, King.com revealed some of the numbers behind their business success.

  • King.com’s overall advertising revenue now accounts for nearly 15 percent of the company’s total revenues.
  • King.com has successfully run campaigns over the last few months for major brands such as T-Mobile, Samsung, Procter & Gamble, Macy’s and Nestle, with more coming on board on a daily basis
  • Advertising revenue from its social games has increased tenfold in 2012
  • King.com’s top ad solutions, such as incentivized video, have an average click-through rate of more than 5 percent
  • Key demographic:  women 25-55 years old

Leveraging the rapid rise of the company in the last year to become the second largest games developer on Facebook – with over 12 million daily active players – King.com’s growth in advertising revenue has been driven by its ability to craft solutions that are less intrusive and enhance player experience, leading to higher-than-industry-average user engagement and positive brand perception.

Even Mark Zuckerberg of Facebook has taken note, mentioning King.com during the last Facebook earnings call and also during the TechCrunch Disrupt conference.

Chris O’Brien of the San Jose Mercury put it nicely in a article he wrote entitled, “If Social Games on Facebook Are Dying, Why Is King.com Booming” where he writes:

“King.com? N0t a name familiar to many folks in Silicon Valley, perhaps. At least, not yet. But there’s a good reason Zuckerberg gave the British-based company a shout out. Founded in 2003, King.com is on a tear at the moment.”