Consort has further enhanced its team by hiring Mark de la Viña, a staff writer, podcaster, videocaster and blogger for the San Jose Mercury News. This somewhat unconventional hire – just weeks ago, Mark was fielding pitches rather than crafting them – demonstrates that Consort is adopting new, innovative ways of enhancing its services.
“We’re growing at a time when other people are contracting,” says Consort co-founder Dominic Johnson. “Hiring Mark brings us deeper relationships straight from the journalistic field.” With a 20-year career at major metropolitan daily newspapers, Mark will develop pitches, strategize, write articles, newsletters and blogs while also using his multimedia skills with Consort.
“The transition has been surprisingly painless because I am using the same skill set that I developed as a daily journalist,” Mark says. “I’ve always tried to approach journalism in a variety of ways, whether by writing up a package of stories or shooting a one-on-one video interview, so I’m excited that Consort approaches each client project with a fresh, creative eye and tailors its execution to each individual scenario.”
Mark also worked for the Philadelphia Daily News and the Orange County Register. His articles, which have appeared in the Los Angeles Times, the Chicago Tribune, American Demographics, In Style and Latina, have inspired the names of at least two punk rock groups. Since 2003, Mark has tutored at 826 Valencia, a writing center established by Dave Eggers in San Francisco’s Mission District. Mark stands firmly in his belief that rice in burritos are a sin against nature.