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If you’re in Seattle today, pop over to Benaroya Hall and check out Casual Connect, a conference all about casual games. Today at 2pm, King.com‘s CEO and co-founder, Riccardo Zacconi, will deliver a keynote address on “Building Multi-Platform Games.”

Here’s the premise of his keynote:  In 2011, there were more than 500,000 smartphones sold worldwide, and 70M tablets sold, a +260% jump from 2010. As price-points lower for devices, content becomes richer, and payment systems more integrated, a wider, more addressable audience emerges. This is particularly the case for games, the most popular mobile app category. And over 50 percent of smartphone app users are connected to Facebook on their mobiles, a neon sign for social games companies to see the potential for multi-platform development.