Yesterday I read that EA will be joining the ranks of companies that are laying off staff in droves. But while others are shedding employees and revenues, King continues to beat the recession by delivering fun, relaxation and stimulation to millions of people around the world through their collection of unique and addictive games – including hits like Bejeweled, Sudoku, Cake Mania II and Hunted Forever. They also offer exclusive online versions of TV game shows such as “1 vs 100“, “Deal or No Deal” and “The Biggest Loser.”
The world’s leading online social games company today announced that 350 million games a month were played on the King.com platform, nearly doubling the number of games played on the site a year ago.
King’s 84 percent jump solidifies three consecutive years of growth: In 2007, the number of games played per month increased 138 percent, from 80 to 190 million, surpassing the momentum of 2006 which saw growth double from 40 to 80 million games played per month.
King’s growth consistently ranks above the industry average: industry-wide traffic swelled by 27 percent in December 2008 from the same month the previous year, while American consumers spent more time than ever on gaming sites; up from 3.7 percent in December 2007 to 4.9 percent in December 2008, according to market research company comScore.