PR is a great way to get the word out about your company without incurring hundreds of thousands of dollars on a nationwide advertising campaign. We typically introduce our clients to bloggers and journalists before the news is official, so the story can be described and explored in confidence with the writer before it’s put out to the world. On the day of the news, most of our clients also put the news out on a wire distribution service like PR Newswire or MarketWire, which can cost thousands of dollars, depending on the length of the press release. In addition to using the mainstream wire services, we typically also upload the release to free distribution sites. While the reach may not be as broad as the others, it does get the word out in as many places as possible, so it’s worth the extra effort.
Here are the free sites we post to. You’ll notice we post to both US and UK sites, as we are talking world-wide-web, not US-wide-web, after all…
PR Inside http://www.pr-inside.com/release_new.htm
Pressbox UK http://pressbox.co.uk/cgi-bin/links/add.cgi
UK PR Wire http://www.ukprwire.com/
US PR Wire http://usprwire.com/
There are also free distribution sites for vertical categories, like our favorite for casual games, GamesPress (http://www.gamespress.com/).
In addition, we usually put a shout-out via feeds on Facebook, Twitter, etc. to keep the conversation alive. So the next time you have a release, might as well take advantage of some free PR (distribution).