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Dean Karnazes runs while Marc Hardy of Paofit and Jon Swartz of USA Today look on

Dean Karnazes runs while Marc Hardy of Paofit and Jon Swartz of USA Today look on

Last week we welcomed Marc Hardy, CEO and co-founder of Paofit, to both San Francisco and New York.  We started the week with a demo of the app, which works with your treadmill and lets you run real routes in real locations like the Virgin Money London Marathon, Sequoia National Forest and Bali. The speed of the video matches your running speed as the app uses the accelerometer in your iPad or iPhone to determine how fast you are running.  And because it’s essentially a virtual world, you can even run with friends in real time – you’ll see their avatar in the app! This short video shows nicely how it works.

First up was a demonstration of the app with NY Times best-selling author and ultra-runner, Dean Karnazes, running on a treadmill in SF, and Hugh Brasher, director of the Virgin Money London Marathon running in London.  The two ran together, live, on the London Marathon course and enjoyed a bit of a race along the way.

Here’s the story in USA Today:  Paofit wants to turn dreadmill into treadmil again

Marc also met with reporters in New York, accompanied by our own April Mayrath.  You can catch her in the background on the NY1 News clip as she demonstrates the app on the treadmill.

Download the app now and give it a spin.  It will make dreadmill running, I mean, treadmill running, so much more enjoyable!