February 2014


Azumio is a real pioneer in the health and wellness category.  Last year they announced a cool app that essentially transformed an iPhone into a Fitbit, for free.  Here is a snapshot of the coverage we generated, including a nice print piece in The New York Times, plus big stories in Reuters, USA Today, and several broadcast hits.

We generated all this without breaking a sweat, as most of us are athletic anyway 😉


You know that AT&T TV commercial for the new Mobile Share Value plan for unlimited talk and text for $45/month?  The customer asks, “What’s the catch?” and the salesperson says “There is no catch.”  There is a big catch – the $45 doesn’t include a phone. A new iPhone 5S from AT&T will cost you $650. If you choose to buy it on installments, your monthly bill soars to $77.50 a month. And, by the way, the data plan in question limits you to 300 megabytes of data a month.

FreedomPop has declared war on the carriers, on behalf of consumers who are tired of getting exploited.  This week they launched a new plan that provides unlimited data and voice for $4.58 a month.  To put that into context, if you were to buy the equivalent plan on AT&T for one month, you could have gotten two years of service with FreedomPop.  That’s a huge difference.

So is this the reason that AT&T and others are lowering their prices?  To compete with the underdog gaining the headlines?  Maybe so.

Here are some print and online reports.  There were over 80 broadcast stories today alone.

USA Today (Print & Online)
For consumer cellular prices, look out below!
By John Shinal
February 10, 2014

FreedomPop adds unlimited voice and SMS plan for $4.58 a month, with 500 MB free
February 10, 2014

For consumer cellular prices, look out below!
February 10, 2014

Word on the Street – Mobile Prices
February 11, 2014

PC Magazine
FreedomPop Adds $5 Plan, Galaxy S II
By Stephanie Mlot
February 10, 2014

FreedomPop lets you save more by paying up front for cheap cellphone service
By Chris Velazco
February 10, 2014

FreedomPop Intros Unlimited Talk, Text Plan for $4.58/Month
By Ben Munson
February 10, 2014

Budget carrier FreedomPop offers a new $5 wireless plan with unlimited voice and text
By Josh Ong
February 10, 2014

Fierce Wireless
FreedomPop releases $169 Galaxy S II, drops unlimited calling, texting to $4.58/month
By Mike Dano
February 10, 2014

FreedomPop Launches $4.58/Month Unlimited Voice, Text Plan
By Joseph Pelanchar
February 10, 2014

FreedomPop adds unlimited voice and SMS plan for $4.58 a month, with 500 MB free
By Kevin Fitchard
February 10, 2014

FreedomPop Launches $5 a Month Plan, Adds Samsung Galaxy S II to Lineup
By Ian Kersey
February 10, 2014

RCR Wireless
FreedomPop launches data-free plan for less than $5 per month
By Dan Meyer
February 10, 2014

Induct snapshotJanuary was a busy month for Consort with launches and announcements from our clients to kick in the new year.  Three of us – Paul Brady, April Mayrath, and myself – were on hand at CES in Las Vegas for the launch of Induct’s Navia driverless vehicle.  When preparing for the announcement, our anticipation built, hoping to delight our client with significant coverage that would help them generate new business leads and elevate their presence in the world of autonomous vehicles.  We sat on pins and needles as our embargo time approached and breathed a collective sigh of relief when the first stories began to appear.  And then they kept coming – on TV, on radio, the internet, in print, in awards.  We were thrilled to see the smile our the faces of the Induct team as the media gathered around the Induct tent in the parking lot outside of CES.  Next to us was Bosch and down the way was Ford, but it seemed we had become the story to cover.  What an absolute honor.

Above is a snapshot of some of the stories.  To date, we’ve generated over 200 broadcast stories and over 2,000 online and print stories.  We were the happiest when our client told us this far exceeded their expectations.  Priceless.