November 2012

Riccardo Zacconi, CEO and co-founder of King.com (Photo credit: Dean Takahashi, VentureBeat)

For the first time, King.com revealed some of the numbers behind their business success.

  • King.com’s overall advertising revenue now accounts for nearly 15 percent of the company’s total revenues.
  • King.com has successfully run campaigns over the last few months for major brands such as T-Mobile, Samsung, Procter & Gamble, Macy’s and Nestle, with more coming on board on a daily basis
  • Advertising revenue from its social games has increased tenfold in 2012
  • King.com’s top ad solutions, such as incentivized video, have an average click-through rate of more than 5 percent
  • Key demographic:  women 25-55 years old

Leveraging the rapid rise of the company in the last year to become the second largest games developer on Facebook – with over 12 million daily active players – King.com’s growth in advertising revenue has been driven by its ability to craft solutions that are less intrusive and enhance player experience, leading to higher-than-industry-average user engagement and positive brand perception.

Even Mark Zuckerberg of Facebook has taken note, mentioning King.com during the last Facebook earnings call and also during the TechCrunch Disrupt conference.

Chris O’Brien of the San Jose Mercury put it nicely in a article he wrote entitled, “If Social Games on Facebook Are Dying, Why Is King.com Booming” where he writes:

“King.com? N0t a name familiar to many folks in Silicon Valley, perhaps. At least, not yet. But there’s a good reason Zuckerberg gave the British-based company a shout out. Founded in 2003, King.com is on a tear at the moment.”

Indeed.


In the world of social travel, Gogobot is flying high.  The company has grown 800% in the past 10 months to exceed 2 million users and has eclipsed its “social travel” competitors including Trippy, CouchSurfing, Wanderfly (acquired by TripAdvisor) and Tripbirds (according to AppData, Nov. 13, 2012).  Other competitors including gtrot, have taken a one way ticket to the dead pool, so while the market consolidates, Gogobot remains strong and is putting on the turbo chargers.

Speaking of which, this week Gogobot announced the integration of a suite of tools that give users the ability to reserve a table at a restaurant, get a street view of a location, and tap one of the most innovative hotel deal engines – all of which enhances what was already the most robust bundle of features in social travel.

Candy Crush Saga is already a huge hit on Facebook with over 5 million daily active users – in fact, it’s the largest non-Zynga game on Facebook.  So, clearly, a lot of people think the game is pretty sweet.  Today, King.com made the game available on all iOS devices – iPhones, iPads (biggie and mini), and iPods – and within hours its risen to the top of the charts (according to iOSAppstats.com), owning the #1 free iPad App ranking for all genres in the US.  If that’s not delicious, I don’t know what is!

Download the game from iTunes here https://itunes.apple.com/app/candy-crush-saga/id553834731

Check out the game on Facebook here https://apps.facebook.com/candycrush/

It was an evening of sweet celebration at the Bluxome Street Winery in San Francisco last week, when Riccardo Zacconi, CEO and co-founder of King.com took the stage to welcome attendees and announce the newest mobile game to hit the iOS platform:  Candy Crush Saga.  Over one hundred people gathered to hear the news from the industry and press, while also enjoying sumptuous nibbles prepared by Master Chefs from the International Culinary Center (also a Consort Partners client).  Joining Riccardo on stage were Sean Ryan, Facebook’s Head of Global Games, as well as the effervescent Tommy Palm, Mobile Guru from King.com.

 


 

 

 

 

In addition to Candy Crush Saga on mobile, King.com also announced the release of their newest Facebook game, Pet Rescue Saga.

Following the party, Consorters were relieved to be able to sleep nights again after stressing out over all the details of the party, from the attendees, to the A/V, to the music to the ambiance   But it was all worth it and turned out great (big thanks to the staff at the International Culinary Center for their incredible catering and molecular mixology!).

Congratulations to King.com – we love their games, their people and their energy!

More photos can be found on Facebook here: