September 2011


Last week, Beyonce’s baby bump announcement at the MTV VMAs bumped Twitter’s traffic up to a new record of 8,868 Tweets per second, illustrating the fact that TV is becoming increasingly social.

Google Ventures-backed social TV company, Miso, was on this trend before it was a twinkle in social media’s eye, as they had been working hard on the first social TV app synchronized to the viewing experience.

Launched in partnership with DirecTV, Miso’s app enables real-time social features that change based on what you’re watching.  Viewers can enjoy a seamless, live, second-screen experience as they can see what’s on TV, switch channels from their smartphone and connect with friends in a new way that makes TV watching even more social and more fun.

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Last week, Strobe lit up the social media airwaves when news broke they were giving away a limited number of access codes to their highly anticipated app delivery network, a one-stop shop that allows developers to create and manage HTML5-based web apps for smartphones, desktops and tablets from a single interface.  The Twitter-sphere in particular was aglow with requests to @Strobe for the access code, as developers quickly recognized the benefit of using Strobe’s platform to regain control over the way apps are built, published, monetized and managed.  Now the question of whether to go web app or native is dramatically simplified.  Just go Strobe.

Strobe is founded by Charles Jolley, a former JavaScript Frameworks Manager at Apple, where he worked on MobileMe and iCloud. He’s also the creator of the open source JavaScript framework, SproutCore, which powered Apple’s Web services.